Franchise is also the number two licensed toy overall in the US, according to NPD.
We ask exhibitors and visitors for their views on the Olympia showcase.
How pop-up shops have given licensors and licensees a new revenue stream.
Read our exclusive 16-page guide to the licensor's 2012 line-up online now.
Competitive
London
£23-26k DOE
London
It is the US company which has been grabbing headlines thanks to its tie-up with Vivid and Warner Bros on the upcoming toy line for The Hobbit, and has Justin Bieber to thank in part for its healthy looking balance sheet. And it’s only been operating for 18 months.
MGL is an offshoot to the Meiklejohn advertising and publishing illustration agency.
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We talk to the firm's creative director to find out how it is moving into the role of licensor, as well as licensee.
Classic publishing character Where's Wally? is 25 in 2012 and there are major plans to move the brand further into the licensing arena. We find out more.
It's one of Cbeebies most popular new shows, and has been snapped up by broadcasters across Europe. We find out what's next for Everything's Rosie.
First introduced to retail back in 1968, Suzy's Zoo has built up a strong following in the US and Japan, and is beginning to make its mark in the UK. We find out more.
The PCR Awards are set to return in March for their fifth outing - with a revamped line-up of categories reflecting the changing landscape of the PC and IT industry.
