This October will see DC Thomson release the first issue of the new Thunderbirds Are Go magazine. Publisher Maria Welch discusses the firm's plans for the new title.
Can you tell us about your involvement with the Thunderbirds Are Go brand, what will the new magazine cover?
As publisher for the Children’s Entertainment division at DC Thomson, I oversee all of our children’s titles. Thunderbirds Are Go represents our continued commitment to print titles and I look forward to working closely with the licensor and editorial team to make this new launch a success.
We will capture all the fun, action and excitement from the TV series and give fans a chance to extend their interaction with the brand.
Why is now the right time to be bringing the Thunderbirds magazine to the market?
Thunderbirds Are Go has already seen a strong global response since it launched to TV. ITV Studios Global Entertainment has secured a slate of impressive licensing deals for Thunderbirds Are Go with a fantastic range of products in the market. A compelling and engaging official magazine is the next logical step in this rollout.
What does the Thunderbirds brand bring to the children’s magazine market, what are your expectations for the new title?
Thunderbirds Are Go Magazine has been developed by the team behind the successful range of DC Thomson children’s magazines. DC Thomson has a proven track record in licensed magazine publishing and is committed to consumer research, guaranteeing we are the publisher who knows kids, and – more importantly – what they want in a magazine.
In light of the fantastic response the rebooted series has had so far, we have high hopes for the title.
What demographic are you targeting with the new launch?
Thunderbirds Are Go magazine is aimed at kids aged six to 12. It’s a four-weekly, 36-page magazine. Issue one goes on sale Wednesday 14th October.
What challenges do you face when dealing with such a classic brand like Thunderbirds?
We know that with Thunderbirds being such an iconic brand, there is always going to be a loyal following from the classic series. However, it’s important to stress that the classic brand and new rebooted series are two very different entities. The magazine will focus on the new series.
How does the new title draw on the nostalgia of the classic series as well as the excitement of the rebooted series?
I’m sure most viewers would agree that the new series is remarkably true in spirit to the original. They both share the same values – heroism, bravery, ingenuity – and in every episode they have to save the world. We will, of course, look to capture this in the magazine and support imagination, storytelling, creativity and problem solving through our content.
Why is DC Thomson the ideal partner to bring Thunderbirds Are Go magazine to market, how will it reflect the fresh feel of the series and its new audience?
DC Thomson has already enjoyed success in licensed magazine publishing with two of the most notable examples being our award-winning titles The Official Jacqueline Wilson Mag and WWE Kids Magazine.
Thunderbirds Are Go magazine is being produced by an editorial and design team who have experience in the children’s magazine market and who bring with them enthusiasm and a passion for producing fun, age-appropriate content. This makes us confident that we can deliver the most F.A.B. magazine ever.