NumbersAlive founder and CEO, Dr Rebecca Klemm talks to Licensing.biz about the benefits of of bringing STEAM learning to life...
What are you showcasing at this year’s Expo?
2016 was really successful for Number Linx, our integrated geometry and arithmetic system. The patent was issued on August 6, and we initiated a soft-launch at INPEX where it was named the top invention in the education category. We're going to be putting a lot of momentum behind it at the 2017 Expo as well as our new registered brand, NumberOpolis! where number experiences begin.
Why is 2017 a big year for you?
It's taken a lot of effort to get NumbersAlive! off the ground but over the past couple of years we've received a lot of international recognition in the education space. It's given us the confidence to expand our portfolio and develop new property. There's a great energy among the team and with the registered trademark, NumberOpolis! number experiences are really starting to take shape - you'll be hearing a lot about that in 2017.
What demand have you seen for NumbersAlive?
When we first started NumbersAlive!, we didn't anticipated the international demand we've seen. But it makes sense - numbers are global; they transcend culture. And with the global economy driven so much by technology - everyone is pushing kids down the STEM/STEAM path. Few students like math as it is taught, so by turning it on its head and making it fun and relevant to life, it's made us an attractive partner to a lot of different organizations.
What are you hoping to achieve at this year’s show?
When we first exhibited at the show a few years back, we didn't know what to expect - we certainly didn't realize the extent of our appeal. We've worked with some great media partners and we look forward to meeting new people and seeing the numbers brought to life in new situations.
This year, we're hoping to see the numbers licensed in multiple industries, such as food and beverage. All industries create a great opportunity to educate kids, which is our DNA. We want to create numbers environments, NumberOpolis! with partners in any type of media as well as physical locations. As long as there's an engaging learning component, we're happy to talk to people from all industries. Math is relevant to every discipline and it’s important that all children understand how it is useful beyond the classroom. We also want to increase our distribution network and find partners to help us realize that.
What can we expect to see from you this year and beyond?
Our big push for 2017 is NumberOpolis! and you're going to see a lot more creative-play from NumbersAlive! in the coming years. As numbers are culturally agnostic we can fit into so many different areas making it difficult to imagine where we might end up a couple years from now.
Using numbers to understand the world, discover patterns and cognitively link seemingly- unrelated concepts, encourages creativity, invention and actual problem-solving. One thing which has touched all of the NumbersAlive! team is the growing refugee crisis around the world. We've been talking to a couple of aid agencies for about six months now exploring ways to partner with them and bring much needed educational resources to kids - that's going to remain a major goal.
We have been told we turn “math on its head.” To make a positive change demands real collaboration and we hope the partnerships we form this year will make numbers “Friends You Can Count On” for life.