Having been on air for seven years, Federico San Martin, VP of global consumer products at The Jim Henson Company, reveals why he wants to bring the Dinosaur Train to even more children.
How have things been for the Dinosaur Train?
Dinosaur Train has been on the air for seven continuous years in the US, and there are no signs of the train slowing down. The show airs on a double-block on PBS domestically and is airing on various top international pre-school broadcasters around the globe, including CLAN in Spain, Disney Channel in Germany, and France 5 in France.
Do you think 2016 will be its biggest year yet?
With Jazwares on board, we are very excited to launch a fresh new toy line for Dinosaur Train lovers.
How big has the TV and movie space been for the Dinosaur Train?
Dinosaur Train has been translated into over 35 languages and is available in over 200 markets worldwide.
What are your plans for the brand? What does 2016 have in store?
As we continue to expand in new and exciting categories we look forward to bringing Dinosaur Train to children everywhere. We enjoy expanding the world of Dinosaur Train, and our newest episodes are no exception as Buddy and his family will explore new places and travel on exciting new vehicles as well.
Are there any new areas you will be exploring in the licensing space in the future?
Yes, in addition to our category expansion plans for Dinosaur Train, we also have three new shows from The Jim Henson Company including Splash, DOT., and Word Party, where we will be creating merchandise.
Splash stars a curious little fish and the series will lend itself to water play and bath toys. DOT. focuses on digital citizenship and emphasises the balance between the real world and the time kids spend with technology. We are exploring options with wearable technologies for the product line of this new show. Word Party is our younger-aged pre-school show that stars adorable cuddly CG animated animals, and highlights word acquisition for youngsters.
Anything else you’d like to add?
Additionally, classics like Fraggle Rock and Labyrinth continue to perform well for The Jim Henson Company.