Jack Stokes, licensing category manager at TSBA Group, reveals what has driven a year of significant growth and expansion for the firm.
How has 2015 been for TSBA Group?
2015 has been a year of significant growth and expansion for TSBA Group. We have grown from a small team to an enterprise with global reach, fostering relationships with a number of fantastic brands and this is a particularly exciting development area for us.
Managing a small number of globally recognised brands means that we can devote a great deal of focus and attention to them, proving to be a great point of difference for us. We are ambassadors for our brands and when it comes to events and tradeshows, we pride ourselves on our ability to embody these brands.
How big has the boys and men’s marketing space been for you?
This space is a key focus for TSBA Group; we work with a number of brands that traditionally lend themselves more readily to the male demographic. A number of our licensees have expressed interest in broadening their ranges to specifically target boys’ and men’s products and with the growing popularity of ‘man-cave’ products, our brands resonate perfectly with this.
Are there any new areas you will be entering in the licensing space?
Following this year’s Licensing Expo, we entered into a number of agreements that will significantly broaden the range of branded products we currently have in the market. Having been through product development, these items are now ready for the market, and we look forward to seeing how the products are received by retail and consumers.
On a more specific note, we are introducing a number of our brands into the personal care and gifting spaces in order to target a gap in the market that has been identified. We are very open to new discussions across a range of product categories; if you feel there could be an opportunity for us to work together please get in touch.
On the automotive front we are also looking at launching a number of products on a global basis that play to Shell’s strengths and are a perfect fit for the Shell brand.
What does next year have in store for TSBA Group with regards to licensing?
2016 will be a big year for TSBA Group as we continue to grow and develop. We will be turning our attention to a number of brands that are either making a return to the market, or have not previously offered licensed product, so we have a fantastic amount of scope to grow these brands.
TVR automotive is a key focus for us in 2016 as we are keen to secure a number of best in class partners prior to the release of the new car in 2017.
Anything else you’d like to add?
Watch out for a big announcement on the brand front very soon.