Mattel

Licensing Coordinator

£22,000
Maidenhead Berkshire

Anna Home

Why kids TV must survive

Anna Home | Mar 18, 2010 at 11:18 am | Add a comment

We must continue to fight for more UK-produced and a larger variety of children's programming...

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Gary Jacobson

Eastern Promise

Gary Jacobson | Mar 10, 2010 at 1:01 pm | Add a comment

How English football brands have big potential in the Far East...

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Samantha Loveday

Start as you mean to go on

Samantha Loveday | Feb 26, 2010 at 12:48 pm | Add a comment

Why the enthusiasm from the first wave of trade shows is a good sign for the rest of the year...

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Samantha Loveday

Team building

Samantha Loveday | Jan 14, 2010 at 9:55 am | Add a comment

The science behind the Licensing.biz fantasy licensor...

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Faye Sieracki

Need to know: Royalty management

Faye Sieracki | Jan 07, 2010 at 10:59 am | Add a comment

Why adopting an audit policy is essential and shouldn't just be seen as a disaster recovery activity...

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Rob Corney

So, it's farewell to the Noughties

Rob Corney | Dec 15, 2009 at 9:33 am | 1 comment

Why 2009 was the year in which the industry came closer together to face its challenges.

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Ged Backland

You've heard of food miles, now consider design miles

Ged Backland | Dec 10, 2009 at 2:26 pm | Add a comment

Why supermarkets should be embracing homegrown design-led brands.

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Samantha Loveday

Notes to Santa

Samantha Loveday | Nov 23, 2009 at 9:00 am | Add a comment

Mulberry handbag? Time machine? Jedward for PM? It may be frivolous, but after this year, we deserve it...

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Alan Harrison

Fun with food

Alan Harrison | Nov 19, 2009 at 10:32 am | Add a comment

The rules on food licensing to children may have changed, but one major reason why licensing is effective has not. Whether it's fast food or fresh fruit, it has to be fun.

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David Ball

Building a responsible future for licensing

David Ball | Oct 14, 2009 at 5:23 pm | Add a comment

Why commercial success should be achievable while respecting the needs and concerns of society as a whole.

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Gary Pope

The Balance of Responsibility

Gary Pope | Oct 07, 2009 at 11:48 am | 1 comment

One man's view of the commercialisation of childhood debate.

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Guy Tomlinson

Time to stop label slapping

Guy Tomlinson | Sep 21, 2009 at 1:18 pm | Add a comment

Why licensors need a new marketing mindset.

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Clare Piggott

A Year of Learning

Clare Piggott | Sep 04, 2009 at 4:04 pm | Add a comment

How our changing market will have positive repercussions in the long-term.

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David Reeder

In Memory of Michael

David Reeder | Aug 26, 2009 at 12:33 pm | 2 comments

How the estate of Michael Jackson has handled the licensing market so far.

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John Collins

Ten steps to pre-school success

John Collins | Jul 30, 2009 at 12:59 pm | 1 comment

Brand, licensing and marketing consultant, John Collins takes us through the Ten P Principle for pre-school success.

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