Christopher Dring

FIFA, EA and the power of sports licensing

Christopher Dring | May 09, 2013 at 10:34 am | Add a comment

MCV's Associate Editor on why sports games licences remain crucial and the FIFA video games are such a hit.

Cavan Scott

The importance of tie-in books

Cavan Scott | Apr 10, 2013 at 10:34 am | 2 comments

It was 1982. The Doctor had regenerated into that vet from All Creatures Great and Small the year before and I was on my way to becoming a full-on Doctor Who fan.

Paul Comben

Appointing a master licensing agent and sub agents

Paul Comben | Mar 25, 2013 at 1:36 pm | Add a comment

When a brand owner decides to begin or to revitalise licensing of its brand, it has two basic choices: recruit an in-house licensing team or appoint a master licensing agent.

Kelvyn Gardner

Postcard from Helsinki

Kelvyn Gardner | Mar 20, 2013 at 9:40 am | Add a comment

I've just come back from a new date in the calendar, a licensing conference in Helsinki, the first ever such event in Finland.

Ben Muis

Mediation or litigation?

Ben Muis | Feb 18, 2013 at 9:55 am | Add a comment

What to do when your licensees don't play ball.

Rob Corney

Reasons to be cheerful

Rob Corney | Jan 29, 2013 at 9:52 pm | Add a comment

As we move further into 2013, it's easy to look forward with a sense of trepidation, says Bulldog Licensing MD Rob Corney.

Kelvyn Gardner

Digital IP comes of age

Kelvyn Gardner | Dec 18, 2012 at 10:01 am | Add a comment

I was intrigued by the article that appeared here last week about spotting a merchandising-friendly 'App' brand.

Steve Reece

Beware of the virtual world licensing gold rush

Steve Reece | Nov 09, 2012 at 10:17 am | Add a comment

ToyNews contributor and industry expert/consultant Steve Reece talks about the ups and downs of the growing market.

Nicola Thompson

A Tour de Force

Nicola Thompson | Jul 23, 2012 at 10:38 am | Add a comment

This year?s Tour de France has been more exciting than ever from a UK perspective, with Bradley Wiggins becoming the first British rider to win the famous race since its inception in 1903.

Simon Kay

What can licensing firms get out of E3?

Simon Kay | Jun 01, 2012 at 10:04 am | Add a comment

What is E3? It is the Electronic Entertainment Expo (three E?s... Get it..?)

Philip Rooke

How to keep up in the 'new' merchandising world

Philip Rooke | May 29, 2012 at 4:34 pm | 1 comment

The mainstream licensing industry and many high-profile brands are failing to provide their consumers and fans with what they want in apparel merchandising.

Janet Woodward

From Russia With Love

Janet Woodward | Apr 02, 2012 at 12:32 pm | Add a comment

Having just set up Brand Extensions Russia, Woodward and her fellow co-founders report back from their fact finding mission in the region...

Alex Johns

Social Media & Pop Ups: The New Retail Landscape

Alex Johns | Mar 14, 2012 at 5:37 pm | 2 comments

As a brand communications business with a dedicated retail arm, we at BrandNew are constantly being pushed to think outside the box when it comes to creating retail solutions for our clients.

Kelvyn Gardner

Back to the Future: What's hot in licensing right now

Kelvyn Gardner | Feb 14, 2012 at 4:41 pm | 1 comment

As head of LIMA UK, I'm often asked for my views on the latest 'trends' within licensing.

Graeme Harvey

Brand new worlds

Graeme Harvey | Aug 25, 2011 at 3:41 pm | Add a comment

The value of virtual worlds to brand and IP owners.