MCV's Associate Editor on why sports games licences remain crucial and the FIFA video games are such a hit.
It was 1982. The Doctor had regenerated into that vet from All Creatures Great and Small the year before and I was on my way to becoming a full-on Doctor Who fan.
When a brand owner decides to begin or to revitalise licensing of its brand, it has two basic choices: recruit an in-house licensing team or appoint a master licensing agent.
I've just come back from a new date in the calendar, a licensing conference in Helsinki, the first ever such event in Finland.
What to do when your licensees don't play ball.
As we move further into 2013, it's easy to look forward with a sense of trepidation, says Bulldog Licensing MD Rob Corney.
I was intrigued by the article that appeared here last week about spotting a merchandising-friendly 'App' brand.
ToyNews contributor and industry expert/consultant Steve Reece talks about the ups and downs of the growing market.
This year?s Tour de France has been more exciting than ever from a UK perspective, with Bradley Wiggins becoming the first British rider to win the famous race since its inception in 1903.
What is E3? It is the Electronic Entertainment Expo (three E?s... Get it..?)
The mainstream licensing industry and many high-profile brands are failing to provide their consumers and fans with what they want in apparel merchandising.
Having just set up Brand Extensions Russia, Woodward and her fellow co-founders report back from their fact finding mission in the region...
As a brand communications business with a dedicated retail arm, we at BrandNew are constantly being pushed to think outside the box when it comes to creating retail solutions for our clients.
As head of LIMA UK, I'm often asked for my views on the latest 'trends' within licensing.