Blog

MCV's Associate Editor on why sports games licences remain crucial and the FIFA video games are such a hit.

When a brand owner decides to begin or to revitalise licensing of its brand, it has two basic choices: recruit an in-house licensing team or appoint a master licensing agent.

What to do when your licensees don't play ball.

ToyNews contributor and industry expert/consultant Steve Reece talks about the ups and downs of the growing market.

The mainstream licensing industry and many high-profile brands are failing to provide their consumers and fans with what they want in apparel merchandising.

As a brand communications business with a dedicated retail arm, we at BrandNew are constantly being pushed to think outside the box when it comes to creating retail solutions for our clients.

As head of LIMA UK, I'm often asked for my views on the latest 'trends' within licensing.

How the landscape for publishing and the potential for licensed publishing is changing.

Why apparel remains at the core of many of BBC Worldwide's licensed properties.

It's back to it after the Bank Holiday, but our intrepid trio are still finding it tough going.

Sommerville talks about Marshmallow?s experience in style guide production and product development.

These are challenging times for many UK businesses, but pre-school licensing is more recession-proof than some other sectors.

We must continue to fight for more UK-produced and a larger variety of children's programming...

How English football brands have big potential in the Far East...

The science behind the Licensing.biz fantasy licensor...

Why adopting an audit policy is essential and shouldn't just be seen as a disaster recovery activity...

Mulberry handbag? Time machine? Jedward for PM? It may be frivolous, but after this year, we deserve it...

The rules on food licensing to children may have changed, but one major reason why licensing is effective has not. Whether it?s fast food or fresh fruit, it has to be fun.

Why commercial success should be achievable while respecting the needs and concerns of society as a whole.

One man's view of the commercialisation of childhood debate.

Why licensors need a new marketing mindset.

Brand, licensing and marketing consultant, John Collins takes us through the Ten P Principle for pre-school success.

Since the switch over to the new interface, I've been trying to decide whether to wean myself off Facebook.

This recession has so far only led to a necessary purge of badly run and old fashioned companies and the interactive entertainment industry will emerge very strong, despite the credit crunch.

But for many this year, the harpings back to childhood frivolities were brought to a shuddering end with the announcement, ?all services are cancelled?.