Brand Profiles

The superhero parody is celebrating its 30th anniversary this year; we look at what Start Licensing has been working on.

We find out how the Korean fashion brand is beginning to make its mark in the UK, thanks to 4Kids.

Already worth $800m in global retail sales, we find out how the Playboy brand is eyeing up further growth.

20 years on and The Simpsons is still going strong. We take a look at the Ladies of Springfield licensing drive.

Since the original title launched in 1980, over 50 million Spot books have been sold. We take a look at the accompanying licensing programme.

Its heritage can be traced back over 100 years, and now Norton is looking to transfer its core values into licensed product. We find out how.

Using a new style of animation, 3rd & Bird has become one of the most watched pre-school shows on Cbeebies. We find out more about the licensing drive.

Tattoos are now seen as commonplace in mainstream culture - and the success of Discovery shows Miami Ink and LA Ink underlines this.

It may be 30 years old, but the appeal of Viz is stronger than ever. We take a look at its plans in the licensing arena.

We find out more about WBCP's ambitious plans for the new Batman animation.

The popular character is moving out of the grocery aisles and into the world of licensing, courtesy of Start.

It's Halloween week, so for all the fangbangers out there, we find out more about the licensing plans for the latest HBO hit.

Red Kite talks us through its plans to take over the world with its growing Imp brand.

BBC Worldwide explains how Top Gear is much more than just a car show, but a proper lifestyle brand.

Legwarmers at the ready - the new-look Fame is now in cinemas, so we take a look at the licensing programme.