From the ground up, Monsuno was built to be the next boys super brand. Find out more in our brand profile
Monsuno is a joint venture between Pacific Animation Partners, Jakks Pacific and Dentsu Entertainment USA, with FME and The Topps Company.
Aimed at kids aged six to 12, the 52 x 30 minute show is drawn in Japanese style animation and, similar to Beyblade and Yu-Gi-Oh before it, Monsuno has a prevalent a battle theme where characters go head to head in monster on monster fights.
Also like those other shows, Monsuno has a key, corresponding collectable toy line – two in fact; toys from Jakks and trading cards from Topps.
Mark Newton, EVP licensing EMEA, at FremantleMedia Enterprises comments: "Both the master toy range and the trading card game embody the epic battles that are at the heart of Monsuno’s gameplay.
"The property is powerful and character-driven, with aspirational heroes, powerful villains and hundreds of iconic monsters.
"Other products will use designs featuring individual monsters, heroes and villains, so fans will be to collect and display their affinity with their favourites.”
As worldwide distribution and ancillary agent for Monsuno, FME recently signed a number of partners for the brand including, MV Sports for wheeled toys and Aykroyds and TDP for nightwear and underwear in the UK.
In the US, deals have been signed with Jerry Leigh of California, Inc for a range of apparel, including graphic t-shirts and bottoms for boys, VIZ Media, LLC for paperback and digital graphic novels (US and Canada only), Komar for sleepwear, loungewear and boxer shorts and Accessory Innovations for accessories including backpacks, lunch totes and messenger bags.
On TV, Nickelodeon has the worldwide pay TV rights to Monsuno and is currently airing the series on Nicktoons in the US, UK, Australia and New Zealand and will soon roll it out in over 60 markets worldwide.
FME has recently completed several new TV distribution deals for Monsuno, the series is now to broadcast on free-to-air channels including CITV in the UK, Switchover Media (K2) in Italy, RTVE (Clan) in Spain, YTV in Canada, Spacetoon in the Middle East, and Nine Network’s GO! channel in Australia.
WIth the TV roll-out in full swing, FME has appointed agents around the globe to help fulfil the brand's potential. Newton says: “FME has also appointed a number of licensing agents for Monsuno. Rio will exclusively represent the brand in Russia and the CIS countries, working with FME to promote licensing opportunities across all categories. Leading agency, Saban Brands, has been appointed as FME’s exclusive licensing agent in Israel, CLM has been appointed for South Africa, while Switchover Media will represent a number of categories in Italy.”