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Gladiators

Gladiators

Location: Managed by Start Licensing on behalf of Sky One in the UK
Currently Working On: 15 licensees signed to date including Character Options, Underground Toys, Cesar Group, H Grossman, Alligator Books, TDP Aykroyd, Fashion UK, Roy Lowe and DNC

Are you ready for one of the biggest brand revivals, currently taking the UK by storm?
Me To You

Me To You

Location: Carte Blanche Greetings

Tatty Teddy, the bear with the brown patches, first appeared with a group of other characters in the Miranda gang in 1987, charming his way into many hearts.
Little Ewe

Little Ewe

Location: World of Wishes
Currently Working On: Danilo, Posh Paws, Sharpcards, Moonpig. Sub-agents are in place with Kidz Entertainment in Nordics and Eastern Europe, and G Squared in North America and Canada.

How’s this for a story to tug on the heartstrings – ‘Little Ewe is lost and lonely, with only the wool on his small body to keep him safe and warm. He has one wish, to find his way home – but how? The more love, hugs and cuddles he gets from his friends on his journey home, the closer he feels’.
The Dog

The Dog

Location: Artlist Collection
Currently Working On: Eaglemoss, Ensobrados Martorll, Leomil Fashion, One2Play, Cesar, Ubisoft

In a world where licensing has thrown up some surprising success stories, few have been as unexpected as The Dog.
Timmy

Timmy

Location: Aardman
Currently Working On: Vivid Imaginations (master toy), Egmont (publishing), Titan (comic)

“Moving into pre-school was a natural next step for Aardman,” says Sean Clarke, the firm’s head of licensing and marketing. And it seems now is that time, as Samantha Loveday finds out.
Wembley Stadium

Wembley Stadium

Location: Wembley Stadium
Currently Working On: None announced as yet

The redevelopment of New Wembley was a painful process, costing far more and taking far longer than anyone had anticipated.
Paddington Bear

Paddington Bear

Location: Written by Michael Bond
Currently Working On: Has more than 265 licensees worldwide including Rainbow Designs, Jumbo, Blast, Sega Amusements, Shreds, Robert Harrup, Blueprint, Slowdazzle, Hotchpotch

Paddington Bear is in some illustrious company; he shares his 50th birthday this year with, amongst others, the Lego brick, the Smurfs, the Grammys and The Osmonds (it’s amazing what a quick search on Google will turn up).
Numberjacks

Numberjacks

Location: Granada/Open Mind Productions
Currently Working On: Gosh, Gelert, Egmont, Ravensburger, Zak Designs, Zap UK, GB Eye, Gemma Designs, TDP/Aykroyds, Kinnerton, Lightbody.

The last time I wrote a Numberjacks piece (in sister title ToyNews), the brand was still in its infancy.
Thumb Wrestling Federation

Thumb Wrestling Federation

Location: Animation Collective
Currently Working On: Aykroyds TDP, Sambro, Random House, Panini, Danilo, Roy Lowe

Some phenomena, you can sort of see coming. They’re blown in by prevailing cultural winds. They say something about the zeitgeist.
Elvis Presley

Elvis Presley

Location: Elvis Presley Enterprises
Currently Working On: Danilo, GB Eye, Character UK

Elvis may have been dead for almost 31 years, but his image and his likeness continue to be as well known now as they were over three decades ago.
H20

H20

Location: Licensor: Nickelodeon & Viacom Consumer Products (UK & France)
Currently Working On: Currently being finalised.

H20 first premiered on Nickelodeon in the UK in April 2007, where it became the channel's top performing show of the year with nearly seven million viewers tuning in.
The Royal Navy

The Royal Navy

Location: The Ministry of Defence
Currently Working On: Airfix, Haynes, Dorling Kindersley, NSL

The Royal Navy may not immediately spring to mind as a typical licensed property. For a start, it’s owned by the Ministry of Defence and it has a serious function, unlike the many children’s/adult entertainment brands which exist solely, well, to entertain.
The Dangerous Book for Boys

The Dangerous Book for Boys

Location: AM Heath & Co
Currently Working On: Hasbro, University Games, Danilo, Kinnerton, Aligator, Uncle Milton, Thames & Kosmos, Rizzoli, Andrews McMeel Publishing

The incredible success of The Dangerous Book For Boys is a phenomenon that nobody saw coming.
Jacqueline Wilson

Jacqueline Wilson

Location: Jacqueline Wilson
Currently Working On: Aykroyd TDP, Marks & Spencer, McCambridge Group, Portico, Portmerion, Winning Moves

Copyrights launched the Jacqueline Wilson licensing programme at Brand Licensing 2004 – and pretty much immediately it became clear that this was going to be a brand with longevity. Portico had already enjoyed success with its stationery ranges in both Sainsbury’s and WH Smith, so ‘Jacqueline Wilson: The Brand’ was off to a good start.
The Beatles

The Beatles

Location: Apple
Currently Working On: Ben Sherman, Lee Cooper, Halcyon Days, Half Moon Bay and Disaster.

The question of who were the best group of all time should be a qualitative one, but it’s ceased to be so. It’s The Beatles. End of story. In Britain, in the States, in Japan, around the world; there is no argument and no credible contenders.
Jack Daniel's

Jack Daniel's

Location: Brown-Forman (parent company)
Currently Working On: Baxter’s, Religion/Buddhist Punk

The Jack Daniel’s Tennessee Brand is over 150 years old. The trick with the licensing programme, according to Beanstalk which acts as its agent in Europe, is balancing that authentic heritage with its modern rock n roll pop culture.
Horrid Henry

Horrid Henry

Location: Novel Entertainment/CPLG UK
Currently Working On: Blues Clothing, Abbey Home Media, Orion Books

Following the success of both the books and the TV series, now is the right time for Horrid Henry to be moving into other licensed categories. Samantha Loveday talks to Susan Bolsover, category director at CPLG, about what the firm has planned…
Golden Compass

Golden Compass

Location: The Licensing Company
Currently Working On: Corgi/Cards, Inc, Pyramid Posters, Sega, GB Ackroyd, Winning Moves, Christy’s, Mr Lucky Bags

The industry may have just recovered from a big summer of movie blockbusters, but just a few months down the line and The Golden Compass will be the focus of everybody’s attention. Samantha Loveday reports…
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