Brand Profiles

How’s this for a story to tug on the heartstrings – ‘Little Ewe is lost and lonely, with only the wool on his small body to keep him safe and warm. He has one wish, to find his way home – but how? The more love, hugs and cuddles he gets from his friends on his journey home, the closer he feels’.

Tatty Teddy, the bear with the brown patches, first appeared with a group of other characters in the Miranda gang in 1987, charming his way into many hearts.

Are you ready for one of the biggest brand revivals, currently taking the UK by storm?

The 1960s' cult classic which has entertained kids and adults alike has returned, brighter and bolder than ever.