The Geronimo Stilton IP was originally launched in early 2000 by leading Italian publisher Edizioni Piemme through a series of books. The simple format of excitement, adventure and humour was an immediate hit.
After achieving enormous success with Fifi and the Flowertots, when Chapman first mooted the idea of Roary the Racing Car, the response was overwhelmingly positive.
The term evergreen is probably used too easily when it comes to many brands. Really there are very few which qualify. Thomas the Tank Engine, however, certainly does qualify.
We love a good quiz show here in the UK just witness the phenomenal success of the likes of Countdown, Who Wants to be a Millionaire? and Deal or No Deal.
Its all about taking what works and keeping it fresh, Victoria Charles, 4Kids UK marketing manager explains when asked why she thinks the Teenage Mutant Ninja Turtles have managed to stay at the top of their game and relevant for 25 years.