Brands
Events
Thursday April 22nd, 2009 @ The Brewery, London
The countdown to the MCV Awards 2010 has begun – with date, venue and categories announced.
The brand licensing programme for JCB began as far back as 1996, with a direct to retail deal with Debenhams on kids and adult apparel.
The Ice Age programme represents one of 20th Century Fox’s largest film merchandising line-ups, with more than 200 global licensees.
The first Transformers movie generated approximately $480 million in revenues for Hasbro. Not a bad summer’s work.
