Brand Profiles

One of the biggest American icons of all time, we take a look at how John Wayne Enterprises is looking to turn him into a global brand.

With almost 500 licensees worldwide and retail sales revenue of $3.2 billion since 2003 alone, Strawberry Shortcake is a major force in the girls sector. Not bad for a 30 year-old.

The book has notched up sales of over 115 million copies and is published in more than 100 countries, and now the brand is moving into licensing. We find out about its plans.