In just six years this agency has flourished, working with brands such as Garfield, Sindy and Plants vs Zombies. MD Rob Corney talks to Licensing.biz about the industry moving away from larger agencies, why the sudden fascination for app brands and Bulldog’s unique approach to new acquisitions.
We take a closer look at the food and drink specialist, talking Tango, popcorn and top licensed characters.
Although the licensing division of Poeticgem has only been on the scene since 2008, the company is now a major player within the licensed apparel market.
It is the US company which has been grabbing headlines thanks to its tie-up with Vivid and Warner Bros on the upcoming toy line for The Hobbit, and has Justin Bieber to thank in part for its healthy looking balance sheet. And it’s only been operating for 18 months.
MGL is an offshoot to the Meiklejohn advertising and publishing illustration agency.
We talk to the firm's creative director to find out how it is moving into the role of licensor, as well as licensee.
A classic in its home market of Mexico, Fulanitos' licensing programme is steadily growing in a number of territories. We find out about its plans for expansion.
Despite a challenging economy, MHS Licensing enjoyed a successful 2010 and has even more properties on board, which it will be presenting over the next year.
How the Hawaii-based agency is going from strength to strength.
Publishing limited edition art under licence is a more unusual sector of our industry. We find out more about how this company came about.
J Fox was founded in 1995 by Ashwin Rao as a sock supplier. Since then, the firm has developed to a company that turns over £7 million supplying socks, T shirts, underwear, sleepwear, bags, belts, wallets and purses.
Kinnerton claims to be the first UK company to seriously base its confectionery offering around the concept of character merchandising.
One of the leading stationery suppliers in the industry, Copywrite Designs is focusing on potential new growth areas for 2011. We find out more.
Set up in 2006, 4sight is currently focusing on brands as varied as Crufts and Pachanga. And it's looking to grow its portfolio next year, too. We find out more.
Fluid World is currently celebrating Sanrio's anniversary, so we found out more about the licensing agent and its work with Hello Kitty.