Company Profiles

Fluid turned out to be very appropriate name for the company formed earlier this year by Hasbro’s licensing director Andrew Lane and former Manchester United licensing chief Tom Howgate.

Ignition Licensing started as a one-man-band when Maggy Harris set up just over two years ago, but it is growing steadily with successful brands in a range of sectors. We dig a little deeper and find out more about the company so far...

A quick glance at Santoro’s website shows a hugely diverse range of properties aiming at all corners of the market, both in terms of audience and the product sectors.