Company Profiles

Everyone loves a nice surprise, regardless of age. That sense of anticipation building up like butterflies in your stomach as you try to guess what it is; the explosion of excitement (hopefully) as the secret is revealed.

For a child who loves dressing up, Rainbow's wardrobe would be heaven. With life-size costumes of more than 90 children’s characters, the firm prides itself on bringing licensed properties to life, as it has been doing for the last 25 years.

When you hear of destinations like Barcelona, Madrid and Portugal your mind immediately switches into holiday mode; it envisages the sun, crystal blue waters and historic architecture; the tastes of tapas and sangria tantalise your taste buds.

“We have become the ‘go-to’ company for many of the pop culture properties that are not 100 per cent for kids,” Underground Toys’ licensing manager, Robyn Morgan, explains to Licensing.biz.