Smiffy’s was founded in 1894 and started life supplying wigs. Ray Peckett took over in the early 70’s and has headed up the business ever since.
“In an age where technology is king, and much of the media that children consume is very passive, print is more active."
“Children’s books help to build brands by cementing long term relationships between a child and a cast of characters that transcend the ups and downs of TV broadcasting schedules.
Just 18 months after launching, PPC Enterprises already has a small but perfectly formed portfolio of brands on its books.