To the untrained eye, stationery may seem a somewhat limited market in which to set up a business.
When starting out with a new licence, product range, or even when creating one of their own brands, the team at Groovy UK make sure that they know their customer inside out.
The Battle of The Sexes and Fact or Crap board games were the springboard for the Imagination Games business and set the precedent for the firm’s product offering over the next 23 years.