“Any global brand which can boast a Wimbledon tennis sponsorship dating back to 1902 and array of international sports stars supporting it would always have the right ingredients for a successful licensing programme.”
Ludorum’s flagship series, Chuggington, has all the elements of a modern pre-school property.
“We are in an age where publishing houses can play a fundamental part in taking the heart of a wonderful book and giving it another life beyond the printed page.”