There was unprecedented interest in this year's Licensing Market, according to LIMA Germany MD, Heike Winner, who said that almost all the showrooms were fully booked in no time at all.

The exhibitor list includes the likes of Bavaria Sonor, CPLG, The Licensing Company, Nickelodeon & Viacom Consumer Products, Super RTL, The Walt Disney Company, ZDF Enterprises and MM MerchandisingMedia.

In addition, three seminar blocks will focus on the basics of licensing, legal practice, brand extension and field reports.

The day's events will be followed by the LIMA Gala Awards dinner in the ballroom of the Bayerischer Hof.

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