Monetising Mobile
Wednesday May 26th, 2010
BAFTA
195 Piccadilly
London W1

Overview

In July 2008, Apple started the second age of mobile content in the West. The first – the WAP era of Vodafone Live, Orange World and Jamba – had been a limited success at best. Apple turned the whole thing upside down.

Every other OEM is in the space now, and Apple has marched towards three billion downloads. 

But it’s not all roses. Consumers are grappling with the sheer volume of apps available, and content providers are struggling to make a living from a market dominated by free apps and a nascent advertising ecosystem.

There’s lots to discuss. Which is why Mobile Entertainment is delighted to present a special conference dedicated to apps and widgets – and specifically how to make money from them.

Tickets & Sponsorship

Ticket price: £199 +VAT (before April 1st), £229 +VAT thereafter.

We also have a limited number of sponsorship packages available.

Any questions about attending or sponsorship should be addressed to the following members of the ME team, or call alternatively call +44 (0)1992 535 646

Sponsorship: Katy.Grant@intentmedia.co.uk
Delegate Bookings: Jodie.Holdway@intentmedia.co.uk

Agenda & speakers

We are in the process of assembling a first class line-up of thought leaders to speak at Monetising Mobile, including:

Andrew Fisher, CEO of Shazam
Russell Buckley, VP of global alliances, AdMob
David Gibbs, general manager of mobile, Sky
Matt Pollitt, head of communications, ustwo
Volker Hirsch, strategy advisor, Scoreloop
Nicholas Lovell, founder of Gamesbrief
Phil Northam, Samsung Mobile Innovator
Patrick Mork, VP of marketing, GetJar
Caroline Van den Bergh, head of product, Golden Gekko
Ray de Silva, enabler of commercial partnerships, Vodafone Internet Services
Ray Anderson, CEO, Bango
James Parton, Head of O2 Litmus
Rory O’Neill, senior director of business marketing (EMEA), RIM
Scott Seaborn, head of mobile, Ogilvy Group