The response to this year's Licensing Market has been so strong, that LIMA had to provide additional showrooms, with licensees also taking space as well as brand owners.

Companies signed up include CPLG, FremantleMedia Enterprises, Nickelodeon, M4e, Studio 100, Nici, Super RTL, Disney, The Licensing Company, United Labels, WBCP and ZDF Enterprises.

The traditional dinner and awards ceremony will also take place in the evening.

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