Bologna Licensing Trade Fair is the only trade event in Italy dedicated to the business of subsidiary rights, with the participation of the main Italian and international licensors and licensing agencies.
Last year, the show attracted a ten per cent increase in exhibitors, while visitor numbers grew to 2,500, including an upswing in retailer and licensee numbers.
New UK exhibitors already signed up for 2015 include Smiley, Pokémon and Fashion UK among others. The Licensing Retail Day will also return for the third time, linking exhibitors with retail decision makers, from mass market through to specialist buyers.
New for 2015 will be the Licensing Prospect Day, which is aiming to link up exhibitors with new manufacturers and potential licensees. These will be selected from different product categories, with the BLTF team organising meetings for interested exhibitors.
On top of this, the BLTF Masterclass will be a day dedicated to newcomers to licensing, with particular focus on the connection between publishing and the licensing industry. The Fashion and Brands Business Area will also be given a makeover, while an international lounge will be present for those companies attending the show but which are not based in Italy.