Dependent on Experience
London
by Steve Reece
Five tips to make a top toy-friendly property and licensing programme.
Find out what makes certain apps ideal for licensing.
Eight ways for licensees to land those major agreements.
Figures show that this year’s Brand Licensing Europe smashed all records in its 14-year history, including 20 per cent more exhibitors. We speak to exhibitors and visitors for their views
Mind Candy reveals its marketing and sales expectations.
Head of licensing Garnham (left) and senior consumer products manager Sam Ferguson (right) reveal how they’re growing the Moshi Monsters brand further with Poppet's own licensing programme
View full exhibitor listings and the floorplan in our preview.
Is there an opportunity to shift more official merchandise post-Games?
Top tips for finding the right partners for your brand, courtesy of Virtual World Licensing.
Highlights from some of the key firms at Licensing International.
With deadlines looming, we bring you an easy guide to entering the event.
Now in its fifth year, Cristina Angelucci talks us through what to expect.
Zeljko William Krnjak on why this is the perfect time to break into Russia.
We ask exhibitors and visitors for their views on the Olympia showcase.
FCP is gearing up for a busy 2012 - with major pushes planned across its portfolio.