Features
RSS Feed
In The Swim - Part 3
Stephen Gould, Co-MD, 4Kids
Nov 7
Next May, a team of licensing execs will take on the challenge of swimming around the Maltese Islands to raise money for the Light Fund. In his third column, Stephen Gould updates us on the team's progress...
In the early morning of October 24th, Jane Kennedy and myself met with Simon Murie and John Coningham-Rolls from Swim Trek for the first proper meeting de-brief for the Maltese Islands charity swim next May.
As Swim Trek is also organising the fifth World Cold Water Swimming Championships in February 2008 at Tooting Bec Lido, it seemed only appropriate that we met there.
Aside from discussing trip logistics, a dip was also on the cards. Not surprisingly, very few other swimmers were at the pool and gingerly the four of us entered the water of only ten degrees centigrade, in an air temperature of nine degrees centigrade. To give you a comparative analysis, most indoor pools would be around 28 degrees and when the Titanic sank, the water temperature was an horrific 1.6 degrees centigrade.
To say that this was a pleasurable experience would be a tad off the mark. The pain that numbing cold water inflicts is quite remarkable - a combination of being stabbed with knitting needles whilst simultaneously being immersed in acid would probably be a fair perceptual description.
The feet are the first to succumb to anaemic drunkeness and then it's your bits as they go under too. Next is the chest and arms as you literally gasp for breath from constricting lungs and then comes the dolphin dive and under you go - ice cream head is excruciatingly painful and we're now swimming the 91 metre length towards the deep end.
Will the heart weather the storm? Will cramp attack without warning? Will we swallow any of these autumnal leaves?
The fact is that the longer you stay in, the warmer it feels as your body slowly shuts down - and then it's the return leg and back to the shallow end. We stand up for immediate relief as the cold October air actually feels warm. This is how hypothermia catches the unwary. Then it's a quick photograph for this accompanying blog and a sprint into the hot showers.
Regrettably, however, the intended sprint is a rather mundane hobble as none of us can feel our feet! Indeed, was another three hours before I could feel mine.
John and Simon would not allow us to loiter for too long under the hot water for fear of chillblains and then it was straight into the lido cafe for a well deserved and medicinally needed DIY hot coffee. It was another 40 minutes before I stopped shivering, throwing most of the coffee over myself and my hosts, whilst also jibbering away with a mouth that wouldn't work.
As for Jane, her Irn Bru upbringing in Dundee means she is made of sterner stuff - an exemplary performance for a first effort in cold water and one which even impressed the guys from Swim Trek. That said, both Jane and I succumbed to the same nasty chill in the old internals later in the day and, without going into detail, an early morning swim in such cold water is an excellent way to shed a few pounds.
Our next swim was on Saturday November 3rd at Hampton Open Air Pool. This time, however, it was heated.
Other Features
- MY LIFE IN LICENSING: Lorne Bloch
Jul 23
- OPINION: Getting the most from your promotions
Jul 24
- THE BIG INTERVIEW: Peter Byrne
Jul 20
- MY VIEW: Learning through play
Jul 14
- PRE-SCHOOL MONTH: Sector Guide Special
Jul 08
- MY LIFE IN LICENSING: Kirsty Guthrie
Jul 17
- LICENSING TRENDS: New York 08
Jul 10
- MY LIFE IN LICENSING: Helen Neno
Jul 09
- RETAIL FOCUS: Ty’s Toy Box and All Aboard Toys
Jul 04
- MY LIFE IN LICENSING: Denis Huré
Jul 01
- NEW YORK 08: HAVE YOUR SAY
Jun 20
- Euro 08: A Missed Opportunity for UK Retail?
Jun 20
- MY LIFE IN LICENSING: Mark Hurry
Jun 16
- CHORION: Strength in depth
Jun 06
- MY LIFE IN LICENSING: Andrew Maconie
Jun 06
- THE BIG INTERVIEW: Richard Woolf
Jun 05
- OPINION: The Power of the Licence
Jun 03
- MY LIFE IN LICENSING: Melanie Humberstone-Garley
Jun 02
- NY State of Mind
May 29
- Light Fund Swim, Day 6 - sponsored by Bella Sara
May 27
- EVENT PREVIEW: Licensing International 2008
May 23
- Light Fund Swim, Day 5 - sponsored by Spongebob Squarepants
May 23
- Light Fund Swim, Day 4 - sponsored by Pingu
May 22
- OPINION: Four For One
May 21
- Light Fund Swim, Day 3 - sponsored by Ben 10
May 20
- Light Fund Swim, Day 2 - sponsored by Pinky & Perky
May 20
- MY LIFE IN LICENSING: Rob Wijeratna
May 19
- Light Fund Swim, Day 1 – sponsored by Barbie and LazyTown
May 19
- MY LIFE IN LICENSING: Ged Backland
May 12
- MY LIFE IN LICENSING: Katie Foster
May 07
- INTERVIEW: Gill Pritchard, Director of Children's, BBC Worldwide
May 02
- MY LIFE IN LICENSING: Richard Woolf
May 01
- MY VIEW: The Green Debate
Apr 28
- Favourite childhood toys
Apr 21
- MY LIFE IN LICENSING: Vickie O'Malley
Apr 21
- MEET THE BOARD: Part 3
Apr 11
- MEET THE BOARD: Part 2
Apr 10
- MEET THE BOARD: Part 1
Apr 09
- MY LIFE IN LICENSING: Paul Comben
Apr 09
- LICENSING TRENDS: Toys
Apr 08
- Trumps Tower
Apr 04
- In The Swim - Part 6
Apr 02
- MY LIFE IN LICENSING: Jane Garner
Mar 31
- MY VIEW: Gibson versus video games
Mar 31
- MY LIFE IN LICENSING: Lisa Shapiro
Mar 26
- OPINION: The Packaging Debate
Mar 20
- MY LIFE IN LICENSING: Rob Corney
Mar 18
- INTERVIEW: Katarina Dietrich, CEO, CPLG
Mar 13
- OPINION: Why we need homegrown TV talent
Mar 11
- MY LIFE IN LICENSING: Andrew Carley
Mar 10
- MY LIFE IN LICENSING: Darran Garnham
Mar 03
- FEATURE: Central Eastern promise
Mar 03
- In The Swim - Part 5
Feb 28
- MY LIFE IN LICENSING: Sandra Vauthier-Cellier
Feb 26
- MY LIFE IN LICENSING: Janet Woodward
Feb 19
- INTERVIEW: Katie Foster, Director of Brand & Licensing, Europe, LazyTown
Feb 15
- MY LIFE IN LICENSING: Graham Saltmarsh
Feb 11
- TERRITORY REPORT: Central and Eastern Europe
Jan 28
- My Life in Licensing
Jan 28
- Open to Question: Michael Connolly
Jan 28
- OPINION: The low down on licensed promotions
Jan 18
- In The Swim - Part 4
Jan 14
- INTERVIEW: Clare Piggott, VP Consumer Products, Nickelodeon UK
Dec 13
- COMMENT: The Long Tail Theory
Dec 04
- COMMENT: Why publishing is key in licensing
Nov 28
- Open to Question: Keith Chapman
Nov 26
- HOT TOPIC: Industry challenges in 2008
Nov 19
- INTERVIEW: Alan Fenwick, VP Cartoon Network Europe EMEA
Nov 01
- COMMENT: Is Olympia a worthy venue for Brand Licensing?
Oct 30
- SHOW REVIEW: Brand Licensing Europe 2007
Oct 30
- SPOTLIGHT: British Academy Children's Awards
Oct 24
- In The Swim - Part 2
Oct 22
- OPINION: Kids' TV in crisis?
Oct 15
- OPINION: The Big Health Issue
Oct 05
- Open to Question: David Binnie
Oct 01
- RETAIL SPOTLIGHT: Woolworths
Oct 01
- OPINION: It Takes Two
Sep 24
- In the Swim - Part 1
Sep 24
- EVENT PREVIEW: Brand Licensing Europe 07
Sep 20











