The software company has a range of packages to help licensors, agents and licensees.
Established in 1987, Counterpoint Systems (stand F003) makes administration software tailored to the licensing industry.
Boasting over 450 clients in 30 countries, the firm entered the licensing market in 1997 with the acquisition of TL Creates and its ProFiles program.
Dan Cox, corporate sales at Counterpoint Systems, says: "We provide software to help licensing companies save time and money with their licensing deal management, reduce the risk of revenue or expense leakage with licensing royalties, and build better relationships with their licensing partners."
Counterpoint launched its latest software, License Maestro at the Licensing International Expo in Las Vegas in June.
Cox describes License Maestro as the most 'functionally rich and best looking software available in the market.' An end-to-end management solution for licensors, agencies or licensees, it's designed to help identify new opportunities to exploit brands while managing revenue, expenses and overheads by automating tasks which are traditionally performed manually.
For brand-owners, Media Maestro Merchandising features contract, rights and royalty management for TV/feature sales, home entertainment, new media and digital distribution, games, licensing, merchandising and consumer products.
Current clients include licensors such as Turner, Twentieth Century Fox, Mattel, Paramount Licensing and ITV Global Entertainment, agents such as The Licensing Company and The Joester Loria Group and licensees like Fundex Games and Learning Curve Brands.
"Counterpoint Systems are looking to meet anyone at the show who has problems with managing licensing contracts, royalties, or any aspect of licensing administration," says Cox.
He adds: "This might include manual processes such as heavy use of Excel spreadsheets, where the risk of clerical or administrative errors can creep in, or older licensing systems which can’t cope with the volume of business or new business areas a company may be working in.
"We are interested in meeting companies from all sectors, because our software is relevant. It will help companies save time and money whatever licensing sector they are doing business in."