Features
RSS Feed
Light Fund Swim, Day 3 - sponsored by Ben 10
Rob Corney, Bulldog Licensing - Live from Malta
May 20
It's day three, and the jellyfish have arrived on the scene...
Like a Japanese gourmand’s wildest dream, fresh jellyfish appeared from nowhere
Like a scene from the singing Detective, jellyfish sting cream was applied liberally by all
Setting off from Mgarr below the cliffs of Ghajnsielem (the Maltese language contains a menacing lack of vowels) on the Gozo coast, the team headed out towards Comino – a strange, unpopulated island inhabited in the main by German beach towels and extras from the cast of Benidorm looking for somewhere to park their impressively proportioned rears.
The Ben 10 leg of the feat began well as Jane Kennedy and Rob Corney were first in the water, swimming from the Heylam Puki to the harbour wall to ensure they had swum the full distance across the straits. Unbeknown to them, they were to be the cannon-fodder for the jellyfish swarms and pretty soon the cry came up from the Commander to evacuate the water due to masses of jellyfish, which nearly occasioned an evacuation of a different nature as the two darted back to the boat.
But Ben 10 would never be put off by a few stingers, so pretty soon, and a hundred yards to the left, we were back in the water and off again.
Swimming out of Mgarr was like going back to the 1950s as the island’s seaplane berths in the marina and ocean-going ferries and merchant vessels dock next to it. There is something fairly motivating about swimming across a stretch of water that is largely home to vessels weighing in excess of a hundred tonnes and a quick pace was set across the 2.2km (c, 88 length) stretch. But pretty soon, the Hoodies of the marine world attacked again.
Being stung by a jellyfish is rather like being cut by a Stanley knife while receiving an electric shock and standing in a shower… certainly not recommended for anyone but those who frequent the darker back streets of Soho.
The ‘purple peril’ attacked all with equal venom – Ian Downes narrowly avoided disaster as something that looked like a floating breast implant with tentacles approached him, but he gallantly scooped it away… straight onto Sarah Turley who took it on the nose and instantly looked like an unsuccessful boxer with sunburn.
Ian Down took a hit on the ear and Rob Corney had three down one leg, but Richard Flook came off by far the most unfortunate ‘taking it on the chin’ and, reacting as any real man should, elected to punch the little bugger, only to be seen later applying liberal doses of jellyfish sting cream to his knuckles and praising the modern miracle of anti-histamines.
The Commander was treated to some serious naval language, which could only have been learnt in the licensing community and which is not printable here, but the run into Comino was like the mine scene from We Dive at Dawn as everybody took particular note of the location of the virulent little blighters. It was noted that 2-i-c Stephen was one of few to not pick up a war wound, but with his hair flapping in the current he did look like something from the deeps and probably scared them off.
Having arrived on Comino, energy drinks were drunk and the team set off across the Comino landscape. The mention of the word ‘walk’ issuing from the Commander’s lips struck fear into the hearts of most as yesterday’s ungainly slide down the sheer cliff face into Xlendi Bay was more akin to the Ranger’s assault on Gold beach than a walk; but thankfully, the OED had come into play last night and, though tiring, the 5km yomp in the heat of the day was steep and rocky, but manageable and we arrived in the Blue Lagoon for lunch and an afternoon of swim training.
A few laps of the blue lagoon with underwater cameras helped to hone the technique ahead of tomorrow’s marathon swim when the team launch a dawn assault on the island of Malta off the Gozo coast.
It was very good of Smiffys to send out their private boat as the local taxi arrived displaying ‘Serious Fun… which was difficult to read through the haze of pain caused by repetitive exercise, jellyfish stings and achingly sore sunburn. With over a hundred lengths covered again, the team headed back to Gozo as more jellyfish cream was doled out together with more anti-histamine tablets. A quick experience of crazy local taxi drivers as the chap took an important phone call en route and instantly accelerated to 60 while navigating the dangerously narrow coastal road… but then he probably felt fairly safe as he was wearing the only seatbelt in the vehicle.
A quick re-hydration session later and the team are about to head off for some well-earned carbs ahead of a very frightening effort tomorrow.
Today's swim blog is bought to you in association with Ben 10, a half-hour animated TV show following the adventures of Ben Tennyson, a ten year-old (and otherwise average kid) who discovers a strange alien watch in a crashed meteorite. Soon, Ben discovers that by using this omnipowerful Ominitrix watch he can transform into different alien beings, each with unique powers and abilities, all while keeping his ten year-old personality. The first of four series of the show was broadcast on Cartoon Network in March 2006 and it went on to GMTV in September last year.
There are now 30 Ben 10 licensees in the UK ensuring there is something for everyone.
Other Features
- MY LIFE IN LICENSING: Lorne Bloch
Jul 23
- OPINION: Getting the most from your promotions
Jul 24
- THE BIG INTERVIEW: Peter Byrne
Jul 20
- MY VIEW: Learning through play
Jul 14
- PRE-SCHOOL MONTH: Sector Guide Special
Jul 08
- MY LIFE IN LICENSING: Kirsty Guthrie
Jul 17
- LICENSING TRENDS: New York 08
Jul 10
- MY LIFE IN LICENSING: Helen Neno
Jul 09
- RETAIL FOCUS: Ty’s Toy Box and All Aboard Toys
Jul 04
- MY LIFE IN LICENSING: Denis Huré
Jul 01
- NEW YORK 08: HAVE YOUR SAY
Jun 20
- Euro 08: A Missed Opportunity for UK Retail?
Jun 20
- MY LIFE IN LICENSING: Mark Hurry
Jun 16
- CHORION: Strength in depth
Jun 06
- MY LIFE IN LICENSING: Andrew Maconie
Jun 06
- THE BIG INTERVIEW: Richard Woolf
Jun 05
- OPINION: The Power of the Licence
Jun 03
- MY LIFE IN LICENSING: Melanie Humberstone-Garley
Jun 02
- NY State of Mind
May 29
- Light Fund Swim, Day 6 - sponsored by Bella Sara
May 27
- EVENT PREVIEW: Licensing International 2008
May 23
- Light Fund Swim, Day 5 - sponsored by Spongebob Squarepants
May 23
- Light Fund Swim, Day 4 - sponsored by Pingu
May 22
- OPINION: Four For One
May 21
- Light Fund Swim, Day 2 - sponsored by Pinky & Perky
May 20
- MY LIFE IN LICENSING: Rob Wijeratna
May 19
- Light Fund Swim, Day 1 – sponsored by Barbie and LazyTown
May 19
- MY LIFE IN LICENSING: Ged Backland
May 12
- MY LIFE IN LICENSING: Katie Foster
May 07
- INTERVIEW: Gill Pritchard, Director of Children's, BBC Worldwide
May 02
- MY LIFE IN LICENSING: Richard Woolf
May 01
- MY VIEW: The Green Debate
Apr 28
- Favourite childhood toys
Apr 21
- MY LIFE IN LICENSING: Vickie O'Malley
Apr 21
- MEET THE BOARD: Part 3
Apr 11
- MEET THE BOARD: Part 2
Apr 10
- MEET THE BOARD: Part 1
Apr 09
- MY LIFE IN LICENSING: Paul Comben
Apr 09
- LICENSING TRENDS: Toys
Apr 08
- Trumps Tower
Apr 04
- In The Swim - Part 6
Apr 02
- MY LIFE IN LICENSING: Jane Garner
Mar 31
- MY VIEW: Gibson versus video games
Mar 31
- MY LIFE IN LICENSING: Lisa Shapiro
Mar 26
- OPINION: The Packaging Debate
Mar 20
- MY LIFE IN LICENSING: Rob Corney
Mar 18
- INTERVIEW: Katarina Dietrich, CEO, CPLG
Mar 13
- OPINION: Why we need homegrown TV talent
Mar 11
- MY LIFE IN LICENSING: Andrew Carley
Mar 10
- MY LIFE IN LICENSING: Darran Garnham
Mar 03
- FEATURE: Central Eastern promise
Mar 03
- In The Swim - Part 5
Feb 28
- MY LIFE IN LICENSING: Sandra Vauthier-Cellier
Feb 26
- MY LIFE IN LICENSING: Janet Woodward
Feb 19
- INTERVIEW: Katie Foster, Director of Brand & Licensing, Europe, LazyTown
Feb 15
- MY LIFE IN LICENSING: Graham Saltmarsh
Feb 11
- TERRITORY REPORT: Central and Eastern Europe
Jan 28
- My Life in Licensing
Jan 28
- Open to Question: Michael Connolly
Jan 28
- OPINION: The low down on licensed promotions
Jan 18
- In The Swim - Part 4
Jan 14
- INTERVIEW: Clare Piggott, VP Consumer Products, Nickelodeon UK
Dec 13
- COMMENT: The Long Tail Theory
Dec 04
- COMMENT: Why publishing is key in licensing
Nov 28
- Open to Question: Keith Chapman
Nov 26
- HOT TOPIC: Industry challenges in 2008
Nov 19
- In The Swim - Part 3
Nov 07
- INTERVIEW: Alan Fenwick, VP Cartoon Network Europe EMEA
Nov 01
- COMMENT: Is Olympia a worthy venue for Brand Licensing?
Oct 30
- SHOW REVIEW: Brand Licensing Europe 2007
Oct 30
- SPOTLIGHT: British Academy Children's Awards
Oct 24
- In The Swim - Part 2
Oct 22
- OPINION: Kids' TV in crisis?
Oct 15
- OPINION: The Big Health Issue
Oct 05
- Open to Question: David Binnie
Oct 01
- RETAIL SPOTLIGHT: Woolworths
Oct 01
- OPINION: It Takes Two
Sep 24
- In the Swim - Part 1
Sep 24
- EVENT PREVIEW: Brand Licensing Europe 07
Sep 20











