Licensing Industry

Name:
Helen Neno

Time spent in industry:
11 years

First job in licensing:
Assistant in the licensing department.

What were your responsibilities?
I was the PA to the head of licensing.

Current job in licensing:
Licensing manager at Aardman.

What are your responsibilities?
I manage our international business (excluding Asia) and the publishing and toy categories.

What is your greatest achievement so far?
Being asked to do this!

What is the best licence you have worked on so far in your career?
Timmy and Morph - very different properties that create a good buzz for all ages.

What licence would you most like to have in your portfolio and why?
Lego, because it seems all is possible.

If you could choose your dream job in licensing, what would it be and why?
Aardman takes some beating; a very creatively driven company and that shows in what we deliver.

What's the best thing about working in the licensing business?
The sheer diversity of the workload. No day is the same and you never know what is around the corner.