Features

Its success at Olympia in 2006 has meant that Advanstar’s Brand Licensing Europe has switched to the Grand Hall for this year’s event in order to pack in even more features.

Next May, a team of licensing execs will take on the challenge of swimming around the Maltese Island to raise money for The Light Fund. In the first of a regular series of columns, Stephen Gould, co-managing director of 4Kids, asks for your support…

A successful licensing partnership needs to have good communication, exchanges of information and a joint sense of endeavour. It’s all about working together for the same goal, the success of the brand, as Start Licensing’s Ian Downes points out…