Brands
Events
Thursday April 22nd, 2009 @ The Brewery, London
The countdown to the MCV Awards 2010 has begun – with date, venue and categories announced.
Okay, so it's now April; meaning the Light Fund swimathon is a little over a month away. Scary stuff, but Hamlin's Ian Down seems to be on track to complete the challenge...
Winning Moves acquired the Top Trumps brand eight years ago, but it was getting The Simpsons licence that was the boost it needed to push it back into the spotlight. Samantha Loveday talks to Winning Moves’ marketing director Carl Cliss and Carl Lumbard, senior VP and MD of Fox L&M...
As ever, there will be a large choice of branded product across multiple screens this year: on TV, in cinemas and on the home computer, all of which will translate into toy product. Industry expert Reyne Rice looks at some of the key highlights...
He swapped selling ad space in a famous newspaper for selling unknown brands and licences instead, working with a mouse and a frog on the way. And he once wished he could be as cool as Vanilla Ice...
There are 11 founding members of the newly formed Board. Over the course of the next few days, Samantha Loveday will introduce them all, their career history and how their experience can benefit the site. For starters, here's the lowdown on Stephen Gould, Ian Downes and Peter Byrne...
Cartoon Network's Alan Fenwick, brand consultant Caroline Mickler, Danilo's Trevor Jones and Chris Protheroe from Copyright Promotions Sport all profiled...
Warner Bros' David Binnie, Beanstalk's Ciarán Coyle, Woolworths' licensing manager Sonya Little and Mary Vacher from Random House Children's Books complete our round up of Board member profiles...
The managing director of Copyright Promotions UK talks us through her career in the licensing business...
Who counted a space hopper amongst their best friends during childhood? Which VP of consumer products used to covet her friend's pram? And who still sleeps with a blue hippo? Samantha Loveday finds out the favourite childhood toys of some of today's top licensing execs...
Nickelodeon's new initiative backs firms which have products or services that are ethically sound to advertise on TV by matching their ad investment pound for pound. Here, Bobi Carley, director of kids at Viacom Brand Solutions, explains more...
