This May, a team of licensing execs will take on the challenge of swimming around the Maltese Islands to raise money for The Light Fund. Here, team member Ian Downes from Start Licensing, updates us on his progress...
Recent developments in the world of advertising have had a profound effect on the level of activity involving promotions with licensed characters.
In a regular series of special interviews, Licensing.biz invites members of the licensing community to ask the questions. In the hotseat: Michael Connolly, VP Retail Sales & Marketing, UK and Ireland, Disney Consumer Products...
Licensing.biz launches a new personality column this week to give our readers the chance to find out a bit more about each other...
The first in a three part look at the emerging territories of Central and Eastern Europe. Here, Morten Geschwendtner explains how breaking into this market requires a completely different strategy...