Entries in ‘January 2008’ (5)

In The Swim  - Part 4
Monday, 14th January 2008 at 1:00 pm

In The Swim - Part 4

This May, a team of licensing execs will take on the challenge of swimming around the Maltese Islands to raise money for The Light Fund. Here, team member Ian Downes from Start Licensing, updates us on his progress...

OPINION: The low down on licensed promotions
Friday, 18th January 2008 at 5:12 pm

OPINION: The low down on licensed promotions

Recent developments in the world of advertising have had a profound effect on the level of activity involving promotions with licensed characters.

Open to Question: Michael Connolly
Monday, 28th January 2008 at 2:08 pm

Open to Question: Michael Connolly

In a regular series of special interviews, Licensing.biz invites members of the licensing community to ask the questions. In the hotseat: Michael Connolly, VP Retail Sales & Marketing, UK and Ireland, Disney Consumer Products...

My Life in Licensing
Monday, 28th January 2008 at 2:25 pm

My Life in Licensing

Licensing.biz launches a new personality column this week to give our readers the chance to find out a bit more about each other...

TERRITORY REPORT: Central and Eastern Europe
Monday, 28th January 2008 at 2:47 pm

TERRITORY REPORT: Central and Eastern Europe

The first in a three part look at the emerging territories of Central and Eastern Europe. Here, Morten Geschwendtner explains how breaking into this market requires a completely different strategy...

5 articles