Features

“People are not going to believe what they’re going to see at Brand Licensing Europe.

Music has the power to move and inspire, and as a result, marketers are now harnessing pop's powerful potential more aggressively than ever before.

The owner of the Smiley brand looks back over an eventful four and a half decades in the business.

The tenth anniversary of Brand Licensing Europe promised much ahead of the event and the overall consensus seems to be that it delivered, too. Samantha Loveday asks a mix of visitors and exhibitors for their views on the showcase...

The joint boss of the licensed household textiles firm steps into the hotseat to tell us about his ten years in the business...

The 20-year veteran of the business talks The Simpsons, Spider-man and ballet...

Of all the weapons that video games publishers yearn to have in their arsenal when it comes to releasing a new game, a strong licence remains perhaps the most fearsome.

Our resident legal expert, Hamlins' Ian Down looks at the advertising codes and the ratings system and which legal safeguards exist within the video games industry...