Entries in ‘April 2009’ (7)

THE BIG INTERVIEW: Bruno Schwobthaler, Senior VP Sales/Business Development EMEA, WBCP
Thursday, 9th April 2009 at 9:03 am

THE BIG INTERVIEW: Bruno Schwobthaler, Senior VP Sales/Business Development EMEA, WBCP

With 2008 having been a record year for the firm, WBCP certainly isn't short of confidence as it readies for its first major releases of 2009. And with the likes of Batman, Looney Tunes, Scooby-Doo - and a small brand called Harry Potter - you shouldn't be surprised...

MY VIEW: Succeeding in Asia Pacific markets
Tuesday, 14th April 2009 at 4:44 pm

MY VIEW: Succeeding in Asia Pacific markets

Since the switch over to the new interface, I've been trying to decide whether to wean myself off Facebook.

The Manhattan Affair: Chapter Five
Tuesday, 21st April 2009 at 11:21 am

The Manhattan Affair: Chapter Five

Our serialisation of the licensing industry thriller continues...

It's licensing, but not as we know it
Tuesday, 21st April 2009 at 11:37 am

It's licensing, but not as we know it

The less traditional brands are making their move into licensing

LICENSING TRENDS: Bologna Book Fair and Kids Licensing Forum
Thursday, 23rd April 2009 at 2:29 pm

LICENSING TRENDS: Bologna Book Fair and Kids Licensing Forum

This year's Bologna Children's Book Fair and Kids Licensing Forum emphasised the long-standing recognition of publishers that licensed products can boost a book's popularity, while adding a broader range to the title's merchandising mix...

MY VIEW: The Road to Mandalay
Wednesday, 29th April 2009 at 4:35 pm

MY VIEW: The Road to Mandalay

Why Licensing International's move to Las Vegas is winning over the critics

PUBLISHING MONTH: The sector's biggest challenges
Thursday, 30th April 2009 at 11:46 am

PUBLISHING MONTH: The sector's biggest challenges

The issues that brand owners will need to be aware of

7 articles