With shaky economic conditions and changing consumer tastes, this is probably a good time to ask 'what makes a great licensed brand?'
In the first of a series of special interviews with big name US licensing companies exhibiting at Licensing International, Samantha Loveday finds out what we can expect from Sesame Workshop this year and beyond…
Samantha Loveday speaks to the show organiser to find out what’s in store for visitors…
The move to Las Vegas has been a major industry talking point for over 18 months and now it's time to see what all the fuss has been about. Here's what some of the key exhibitors will be showcasing this year...
Continuing with our series of special interviews with big name US execs in the lead up to Licensing International, Samantha Loveday finds out what’s in-store from the licensing division of the film giant…
The firm's head talks new-look Strawberry Shortcake, CPLG and how it's weathering the downturn...
We highlight a selection of the companies currently operating in this busy sector...
How can you ensure a win when working with the stars?
There are few who would argue that celebrity doesn’t sell
The Bright Agency's chief on the world outside of branded characters
The Licensing.biz Executive Advisory Board on how 2009 is panning out
Transformers, GI Joe, EA and why 2009 isn't a transition year for Hasbro
England team set for banner year and FA Cup gets promoted to iconic brand status...