We find out the formula for a successful sentiment brand.
We talk Where's Wally?, pre-school and her new global role.
Why the 20-year industry veteran believes it's not just about TV any more.
We ask what's in store for visitors to Licensing International 2010.
Doctor Who, Night Garden and making it in America.
We speak to a number of artists about launching their licensing programmes.
Licensors, licensees, agents and retailers give us their views.
We find out more about Discovery's new licensing strategy.