Features

We take a look at which brands are currently hot for pre-schoolers.

Baby Jake creator on how a gender neutral brand can have universal appeal.

Want to know what's hot for girls right now? Find out here.

A look at some of the service providers the industry couldn't do without.

We ask a range of boys aged two to 13 what properties are currently hot.

The hot properties which are dominating the category at the moment.

From football to ultimate fighting, we look at some of the key brands.

Why gaming is now the holy grail for the sector.

We take a look at the character gift, toy and nursery specialist.

Some of the key brands making a big noise right now.

We speak to a number of artists about launching their licensing programmes.

Why the future is in creating cross product category promotions.

The World Cup will give us a sales spike, but football is pretty constant.

There's a huge amount of growth to come from the interactive sector.

Why promoting an active lifestyle for kids is a key challenge.

Children's publishing is holding its own, thanks to the 'vampire effect'.

Pre-school and plush are drivers, but we're all talking about Toy Story 3.

We look at how the sector has changed over the past 12 months.

We delve a bit deeper into the successful partworks industry.

We find out what childhood books licensing execs would bring back.

The creator of Dear Zoo on watching his book being turned into a 'brand'.

Why many 'bookable' shows are missing huge opportunities in publishing.

Your guide to the official product available for this summer's competition.

What are 5-14 year old girls really into? We ask Carrick James Research.

Find out what 20-something women really think of licensed adult apparel.