TRADE MARKETING MANAGER – UK CONSUMER PRODUCTS
Based London with European travel
Warner Bros. Entertainment Inc. is the entertainment arm of the world’s leading communications company Time Warner and comprises numerous separate divisions including Television, Home Video, Theatrical, Online and Consumer Products.
Warner Bros. Consumer Products, license the intellectual property rights of the Warner Bros. portfolio – including Looney Tunes, The Hobbit, Scooby Doo, Batman, Superman, Tom & Jerry and Flintstones – in return for a royalty.
As our Trade Marketing Manager, you will work with key retailers and licensees to grow revenues and enhance the profile of our brands. Supporting and driving retail sales, you will provide the strategy and execution for trade marketing, while also playing an active part in cross-divisional marketing, retail programmes and implementation.
Specifically, we will give you responsibility for implementing brand strategy and liaising with colleagues in Film and Television to ensure that Consumer Products activity is fully integrated with our wider marketing plan. On the trade side, you will devise customer-specific marketing programmes, identify the retailers who will drive the most growth and work alongside category managers to ensure we deliver sales.
A good relationship builder, who is able to facilitate campaigns, you will also have the analytical capability to measure their effectiveness. You’ll bring a strong understanding of retail dynamics in the UK, from mass market to high end, across all media channels. It’s also important that you’re familiar with the B2B/trade environment and can demonstrate exposure to the entertainment market or another relevant sector such as toys or FMCG.
Experience within a licensing company is an advantage as is exposure to European-wide business. A well-organised, self starter, you will have a business or marketing degree (or equivalent professional qualification) and the managerial skills to supervise the work of our Licensing Co-ordinator and a Creative Marketing Intern.
For more information and to apply online please click here