Jobs

Director – Thomas and Friends, Angelina Ballerina, Pingu, Barney and Friends and Rainbow Magic

£Competitive & Benefits

HIT Entertainment

This is an opportunity to become a key member of the Global Brand Management team of a newly reorganised company with ambitions of becoming the world’s leading preschool entertainment company. 

The Brand Director will be the driver of the Thomas & Friends, Angelina Ballerina, Pingu, Barney & Friends and Rainbow Magic Brands ensuring success and growth in all regions. This person will work closely with colleagues across the company (Hit and Fisher-Price) to ensure that the brands have a clear strategy and exceptional marketing support within budgets to create maximum value. Specifically, this role will devise global brand strategies, marketing plans and assets to drive the brands’ growth in all regions with the additional responsibility for EMEAUK implementation.

PRIMARY DUTIES:

Create brand strategies and annual marketing plans working with colleagues, global and local teams

Gain management buy-in and company consensus to brand strategies and marketing plans

Ensure that all strategies and plans are supported by assets, are regularly evaluated, and completed on schedule

Develop and implement clear and comprehensive plans suitable to communicate and inspire internal stakeholders and partners

Evaluate, in partnership with Category teams and regional heads, how to maximise and grow the brands (licensing, new business, etc.)

Have a thorough knowledge of key trends, brand and competitors’ performance

Work in conjunction with local and global sales and marketing teams to devise territory growth plans

Work with all Hit offices and teams worldwide to effect, execute and monitor strategies, brand health and local activity

Prepare and be responsible for the budget and forecasting process including preparation of monthly brand reports

Develop contingency plans to help resolve differentials in forecasting

Support all regions by creating strong marketing plans and actionable, innovative assets to support local activity

Ensures all messages, communications, experiences and products are true to the brands, optimal, and efficient

EXECUTIVE REPRESENTATION & PEOPLE MANAGEMENT

Hosts and/or represents Hit and the global brands at a variety of internal and external meetings including partner pitches, working line review meetings, production meetings, line reviews, etc.

Is expert on their brands and business and be able to sell in their vision and strategy

Needs the ability to manage feedback, approvals and objections with a calm, professional, fact-based position.

Manages a team of 6 brand and marketing personnel responsible for the day-to-day business operations

Coaches, motivates and develops team. Makes hiring decisions and works through performance issues as necessary

EXPERIENCE/QUALIFICATIONS

15+ years with a proven track record in marketing/branding, with an emphasis in children’s brand a plus

BA/BS (4-Year College/University Degree)

MBA (a plus)

Experience in managing a portfolio of brands

Organised, disciplined and a strong team player

Flexible and able to remain calm and work under pressure

Outstanding written and oral communications skills

Excellent leadership, management and interpersonal skills

Global thinker

Passionate for brands and children’s entertainment 

To be considered, please send your CV, outlining your current salary, quoting position reference HT01 by email to hrlondon@hitentertainment.com sending your CV and covering letter as attachments.

Closing date:  Friday 1st February 2013

HIT Entertainment is an equal opportunity Employer