Brilliant Brands confirms European rollout of 45 million eggs containing puzzles.
Mini-puzzles based on cartoon animal brand Luv Me Buddies will be stored inside Kinder Surprise chocolate eggs.
Brilliant Brands – formerly known as Lavish Rights – confirmed the pan-European rollout of 45 million eggs that will contain a series of six collectable Luv Me Buddies puzzles.
Brilliant Brands Chief Creative Officer Marc Todd said: “This promotion with Ferrero is fantastic news for Luv Me Buddies and all of its licensing partners. We are very proud to be working with a brand as prestigious as Ferrero.
He added: "This level of exposure, coupled with our imminent announcement of a number of major deals, gives the brand a significant boost to retail negotiations across our core categories.”
Luv Me Buddies will be exhibiting at Brand Licensing Europe 2012 next week at stand G100.
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