News
Torchwood going Underground
Samantha Loveday Apr 11 2008, 12:14pm
Comments (2)
Underground Toys grabs international distribution for BBC's successful Doctor Who spin off series.
BBC Worldwide has signed up Underground Toys as the licensee for Torchwood in the UK and North America.
The deal will see Underground Toys take on the international distribution of existing Torchwood product and the manufacturing of new lines including mugs, key chains, voice key chains, plastic prop replica items, playing cards and resin busts for the UK and US markets.
In the US, action figures and Minimates are also included in the deal. Product will begin rolling out in both territories this summer.
Torchwood is currently airing on BBC2 in the UK, pulling in viewers of around 3.3 million with a first episode peak of 4.22 million.
In the US, it is the most successful series ever to air on BBC America.
"We're thrilled to embark on this project with Underground Toys," said Anna Hewitt, head of international licensing at BBC Worldwide. "The partnership follows the success of the Doctor Who range, which Underground Toys distributes in North America, and we're looking to tap into the amazing TV success on both sides of the pond to attract toy sales across a range of premium product."
Comments
“Fantastic!!”
Posted by: Sarah - Apr 12, 7:25am
Can't wait! My top things they MUST have in this line are.....
A nice looking Cpt.Jack figure and naturally, matching Ianto figure and a full scale replica of Ianto's multi-use stopwatch.....;)
“Re: Fantastic!!”
Posted by: Steven Scott - Apr 14, 11:11am
The UK licence for action figures is actually held by getretro and they are currentlly developing stock for late summer/autumn release. Licensing pages were sent a Press Release to this effect some months ago