'Unique' TV show targets apparel, stationery, publishing and other product sectors, says Pindy O’Brien.
FremantleMedia Enterprises is confident its upcoming stop motion puppet TV show Strange Hill High can become a real hit.
The programme airs on CBBC in the UK in January 2013, and its unique look and feel can help it seek licensees in the publishing, apparel and stationery categories.
“Strange Hill High is very unique, an amazing show and we’re so proud to be associated with it,” FME’s UK VP of brand licensing and retail Pindy O’Brien told Licensing.biz at Brand Licensing Europe 2012 last week.
“The animation mixes stop motion with puppets, it has around 60 characters. It is amazing. Each of the characters have been based on people that we will know in our lives from school, like an angry head teacher.
“It lends itself very well into publishing, apparel and stationery, so I think kids are really going to love it. And there’s two levels of humour – kids will get it, and there’s references to retro films for the parents, too.”
Mackinnon & Saunders provided the puppetry for the show. And Strange Hill High is headed up by Josh Weinstein, former writer of The Simpsons.
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