Children's clothing range based on hit app joins supermarket's George label.
A line of Cut the Rope branded kids' T-shirts has launched exclusively with George in Asda.
The range has been designed by apparel company Smith & Brooks which specialises in licensed children's clothing.
App creator ZeptoLab - in conjunction with European licensing agent ITV Studios Global Entertainment - announced the deal.
The T-shirts are aimed at boys and girls aged over six years old. They feature two designs and the Cut the Rope game's candy-eating character called Om Nom.
The clothing range is exclusive to George in 247 Asda stores, having gone on sale on November 1st, and it's also available on www.george.com.
Cut the Rope boasts 250 million players. In October 2010 it became the fastest-selling downloadable game in the Apple App Store.
George Brand Director Fiona Lambert said: "Cut The Rope’s strong, funny and exciting graphics are not just memorable in their own right but perfect for children’s T-shirts. This is a brand and a product that will be a hit with kids everywhere and we're thrilled to be launching the range exclusively at George."
Natalie Harvey, Head of Retail and Promotions at ITV Studios Global Entertainment, added: "Bringing Om Nom to a respected line like George at Asda is further proof of the amazing popularity of Cut The Rope among pre-teens. This range is perfectly timed — and perfectly designed — for this fast-growing market."
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