A range of posters, prints and accessories ‘that demonstrate the history and traditions’ of the Tour De France will soon be available from Pyramid International.

Pyramid's licence is CPLG's first deal since becoming the Tour's licensing representative in the UK and Benelux.

Stephen Mills, category manager, gifts and paper products at CPLG UK, said:"We are very excited about signing an agreement for what is undoubtedly one of the hottest properties in sport at present.

“We aim to make further announcements of new deals in the very near future.”

This year ITV dedicated over 120 hours of programming to the Tour de France and the event's popularity in the UK has obviously grown, following Bradley Wiggins’ victory this year.

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