Steve Reece offers seven top tips for finding the right partners for your brand.
One of the most common questions Virtual World Licensing gets asked is: "How do I know which licensee to choose?"
With so many companies in each category, it can become confusing.
Here’s our seven top tips on how to select the best licensee:
1. Create a professional, commercial brand presentation and deliver it with relevant focus and impact
If you make a half arsed approach at presenting your property out to licensees, failing to include commercially relevant data, you could appear to be in brand owner la-la cuckoo land.
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