Steve Reece from Virtual World Licensing offers his advice.
In our company we’ve worked with hundreds of major licences across the world. We’ve worked as licensee and worked as licensor, and we also put other licensees and licensors together.
A frequently asked question for us is how can companies secure the really hot licences?
Here’s some top tips:
1. Step Up To The Plate In Financial Terms
Be prudent and consider the downsides. But at the end of the day you will not win a hot licence without a seriously motivating financial proposition.
Where you are in a competitive situation, you are going to need to be ballsy if you want to win. For sure, you need to allow for the fact that many licences, even on major brands, don’t work for merchandising or for particular categories, but you won’t get something many other companies want without outlaying sizeable minimum guarantees.
Thanks to www.VirtualWorldLicensing.com.
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