Apparel deal includes artist's famous Marilyn Monroe portrait.
Poetic Gem has signed a ‘Celebrity Icons Intratex License Distribution Agreement’ to make an adult apparel range based on the work of pop artist Sidney Maurer.
The agreement covers the artist’s 20th Century Celebrity Icons collection – a series which includes paintings of iconic cultural, political and sporting personalities.
“Sidney Maurer has created a collection of paintings that brilliantly portray some of the world’s most famous and important people,” said Elliott Matthews, executive director, Licensed Division at Poetic Gem.
“We will be using images from this incredible body of work to produce an innovative apparel range that has appeal to a wide demographic.”