Advanstar, Martin Yaffe, Random House, Diageo and Kinnerton among firms pledging support for charity swim.
The list of backers for next month's charity swim around the Maltese Islands in aid of the Light Fund continues to grow - although there are still a few categories available for late comers.
Advanstar, Allsorts Licensing, Bang on the Door, Blueprint Collections, Character Group, Character World, Diageo, Kinnerton, KJG Consulting, Licensingpages Recruitment, Martin Yaffe, Max Publishing, Random House, Roy Lowe & Sons, Smiffys, Speedo, TDP, Vivid Imaginations, Wesco and Wow Stuff have all pledged support.
Everything from lip balm to the escort boat, t-shirts to swim hats and the swimmers themselves have a name beside it.
4Kids' Stephen Gould - an organiser and participant - said: "On behalf of the team I would like to thank our sponsors in the licensing industry for supporting this swim. We fully intend to justify their faith in us and the charities that the Light Fund supports and - jellyfish, sunburn and physical exhaustion notwithstanding - we're looking forward to it immensely, albeit with some natural adrenaline-surging trepidation."
The Maltese Island swim is a seven-day trip, with two days travelling and five days swimming between May 17th and 23rd. It will take place in open water around the Maltese Islands of Gozo, Comino and Malta.