Free products given out to shoppers of Real stores; new Asterix licensing agent for India.
Classic French comic brand Asterix has partnered with Real supermarkets in Germany for a collectable marble campaign.
The loyalty programme - which is running from December 31st, 2012, to February 16th, 2013 - gives consumers a free Asterix marble for every €15 purchase they make in Real stores. There are 24 marbles to collect in total.
Prizes up for grabs include a Volkswagen car, flat-screen TV and hotel breaks.
The initiative also has a strong marketing campaign including a TV spot and Facebook app, which allows fans to design their own marbles.
Meanwhile, Asterix brand owner Les Editions Albert René has appointed a new licensing agent for Indie - Bradford Licensing India.
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